Take A Tip... Niche Magazine Best Practices!
Niche Media recently asked niche publishers to send in their best ideas and practices that have helped their business. They received more than 500 submissions and discovered that some topics came up...
View ArticleA Place for Everything… (The power of 5S.)
At the risk of oversimplifying or stereotyping, I think we can generally agree that like people, there are two types of production facilities: those that try to operate through a level of clutter, and...
View ArticleBelly Bands, Cover Wraps, and Gate Folds, Oh My! 8 Ways to Wow Advertisers
Advertisers are constantly searching for new ways to attract and keep the attention of their audience. Dartmouth Printing Company’s specialty add-on print treatments are designed to do just that. And...
View ArticleGood News for Magazine Publishers? It’s Everywhere You Look!
There have been lots of great indicators for both print and mobile magazine publishers of late. Recently, the MPA Factbook, a respected yearly body of research from the Association of Magazine Media,...
View ArticleDid You Miss Niche??? Here’s the 411…
Have you ever had a work experience that leaves you freshly evangelized about your job? Last week, Sheridan descended on the South with sugary pralines and New England style hospitality at the 2014...
View ArticleSmart Partnerships and Special Events – One Publisher’s Success Story
Many publishers are realizing that the goal of increasing readership and exposure for their brand now requires a new level of creativity, a break-out approach. Recognizing that, however, and actually...
View Article“Remember the 97%!” Just 1 of 10 Rules for Creating Engaging Magazines…
It’s been over a month since I attended the annual FCA Conference in Atlanta and I’m still thinking about the break-through ideas I heard at one of the sessions. If you’re not familiar, FCA is the...
View ArticleThe Role of Association Publishers
Ingesting a snack at The Scholarly Kitchen has my own association-minded ideas baking. Robert Harington’s post, The Role of Scholarly Societies, is a positive outlook on the future functions and...
View ArticleHow to Be an Ad Sales Superstar
Are your ad sales anemic? Barely status quo? In today’s challenging magazine environment, is there even a way to move ad sales performance from average to exceptional? In a word, Yes. What’s more,...
View ArticleNative Advertising is Hot
There are so many positive indicators out there today in support of native advertising. Are you realizing the benefits of this boom?read more
View ArticleFreedom of Expression and the Power of Print
In the wake of the recent turmoil playing out on our global canvas, the right to free expression is winning.Our friend Carla Kalogeridis at Association Media & Publishing penned a profound article...
View ArticlePithy Profits: Blogging as a Publisher
I caught up with my 68-year old uncle at a post-holiday get-together and he asked me if my company was doing “that social media thing”. One of his new, younger attorneys convinced him to tap into his...
View ArticleSheridan – a Niche Original, or a Company for the Birds?
I read an intriguing article the other day featured in BoSack’s e-newsletter, “Heard on the Web”, titled “When Niche is Nicer: The True Winners in the Magazine Wars”. Clare Kermond wrote about the new...
View ArticleNative Doesn’t Have to be a Negative. Make ‘em Laugh!
Sponsored content has received some bad press over the years.read more
View ArticleAre you Master of Your Social Media?
Social media is a fantastic way to interact with your existing readership and tap into an undeveloped audience. There are millions of potential subscribers, readers, and advertisers that can be reached...
View ArticleThis Year, Niche Media will be Weird…
How do I know? Niche Media’s 10th annual conference will be held in Austin, TX, on April 4th through the 6th. Those in the know about Austin, know that it has a distinct “weirdness factor” to it, and...
View ArticleDoes Your Cover Connect With Readers?
When readers choose a print magazine over an online version, it’s usually a tactile thing. They want to hold it in their hands, turn the pages, carry it around.read more
View ArticlePaper Matters
Paper. It not only carries your message, it plays a key role in your reader’s impression and connection to your magazine. From its look, to its feel, to the impact it has on image reproduction, paper...
View ArticleDo You Know Your (Paper) ABCs? Grade, Basis Weight, and Finish
Paper is a center stage player when it comes to both the design and cost of a publication. You don’t need to be a paper expert to make smart paper decisions. Once you understand the basic quality...
View ArticleAttention, Association Publishers: My Top Ten Take-Aways from AM&P 2016
This year’s Association Media & Publishing annual meeting was packed with great sessions! Salient pointers and quotes seemed to jump off the pages of my copious notes. Here are a few of my...
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